- Chew On This
- Last Minute BFCM Tips
Last Minute BFCM Tips
Welcome back for another bite to chew on.
We hope you’re having an amazing week thus far… and that it only gets better from here.
If you’re reading this - we’re assuming you either;
- Need a break from preparing everything for the biggest sale of the year (which is perfectly fine)
- or… you’re fully ready to rock and roll and are just patiently waiting for the sales to come in
We wanted to keep this newsletter short, sweet, and highly visual because we know nobody has time for a gigantic newsletter today.
Instead - we’ll show you some of the things we’ve done, and maybe that can help spark some last-minute inspiration (or… just feed your curiosity)
Paid Media & Creatives
BFCM is NOT the time to test completely new ad creatives.
What matters more is your ability to twist & turn existing top performers into BFCM ads.
Because people are bombarded with ads during this time of the year - the most important job you have is;
Clearly conveying a strong offer within a couple of seconds and getting the click.
Here’s some examples from Obvi
This year, affiliates and influencers have been one of our biggest priorities.
It has shown great results all year around - so there’s no reason to not go hard on this for BFCM too.
Here’s what we did
1). Reached out to all our top affiliates (50% commission) and sent them the product we’re restocking.
2). Made sure their links are ready to go
3). Bumped our customers’ commission to 30% and gave them their links too
4). Communicated to everyone the sale is happening and to start posting on their accounts
From the get-go, this could seem like a lot of work - but thanks to Social Snowball (and the awesome team who’s always helpful), it wasn’t more than a few hours worth of work (at most)
We’ll report back on the results from this after the sale is done
Let's start with our favorite; Push notifications.
This is the time of the year where you can allow yourself to smash those push notifications every.single.day
The point here is to continuously remind the customers about the upcoming sale and get them all hyped up.
Because if you don’t, then some other brand will for sure…
But… unlike email and SMS - the best part about Push Notifications is that it’s 100% free (and that’s the only reason why you can allow yourself to send a ton of notifications)
For us, it’s been twice a day every day until Black Friday.
Here’s an example we sent out yesterday (shoutout Tapcart)
On the email front, we’ve been sending them emails regularly leading up to Black Friday - again reminding them of the sale, how we sold out within 24 hours last year, and sending them into a facebook event (where they will also get push notifications ;))
Here’s an example
The point of all these emails and push notifications is to drive scarcity and urgency in people that this is really the BIGGEST sale of the year.
Creating demand for your Black Friday offer is one thing but converting them on the backend is another.
That’s where CRO comes in…
The first thing we did was to simplify our offer - and just make it a simple 30% OFF site-wide.
Besides that, we also made it an automatic discount of 30% that auto-applies to all orders - as this reduces the friction compared to a discount code
During Black Friday the biggest lever you can pull is having a clear, concise, and frictionless offer.
Most brand owners confuse CRO with having fancy pages and whatnot but it's just optimizing a few simple levers that will have the biggest impact
So - nothing fancy on the CRO side.
We just focused on the simple, yet effective 20% that drives the 80%.
Here’s an example;
Tool of the week
Affiliates & influencer has been one of our biggest priorities this year - and will continue to be one of our biggest priorities going into 2024
A) Because over-reliance on paid media has never been, and will never be a good business strategy. You need to diversify your marketing mix to make your business bullet-proof
B) There’s a certain point where you need to open your top of the funnel to new audiences that you won’t reach on Meta, TikTok, etc.
… and in order to do this - affiliates & influencers are the way!
Now - the reason why most brands don’t already have an affiliate & influencer program set up is because they think it’s either too time-consuming, too hard to manage, or just straight up - not worth it
… and none of those could be further from the truth.
Or - yes it is; if you don’t have the right tools in your toolkit.
But if you do - it’s actually pretty simple.
We work with a tool called Social Snowball to manage all of our affiliates, all of their payments, and most importantly - all of the sales that come from each of them.
It’s easy, it takes literally no time to get set up, and it can drive significant ROI from within the first week.
What’s not to like?
If you want to start building an affiliate program or need a better tool in your toolkit to grow your affiliate program - then check out Social Snowball.
Thanks for reading along
Now as promised we will end the newsletter here, so you can carry on with your day and crush this BFCM.
Once again - thanks a lot for taking out the time to read this newsletter - especially during such a hectic time of the year!
See you on Sunday!
All the best,
Ron and Ash