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Chew On This

Chew On This

In less than 5 min per week - you'll learn all our secrets to profitably scaling our DTC brand from $0 to $100 million in 5 years. No BS. No Selling. Only actionable content.

Featured

Unlocking The Brez Diversification Playbook

Apr 2, 2025

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10 min read

Unlocking The Brez Diversification Playbook

Inside the playbook driving $15K/day on AppLovin — and what it means for your 2025 growth strategy

Ron Shah
Ash Melwani
Ron Shah, +1
How Bushbalm Created an 8-figure Category From Scratch

Apr 27, 2025

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9 min read

How Bushbalm Created an 8-figure Category From Scratch

Inside the growth strategy behind one of DTC’s fastest-rising brands + Our free AppLovin Credit Offer

Ron Shah
Ash Melwani
Ron Shah, +1
Channel Diversification: How Kitsch Went Beyond Meta

Apr 30, 2025

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9 min read

Channel Diversification: How Kitsch Went Beyond Meta

How a 9-figure brand grew 50% YoY while scaling across TikTok, AppLovin, Pinterest, and more

Ron Shah
Ash Melwani
Ron Shah, +1

Articles

3 Ways to Make AI Your Highest ROI Investment

Feb 18, 2026

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9 min read

3 Ways to Make AI Your Highest ROI Investment

From automated CX to predictive retention, these are the winning strategies that move beyond the hype

Ron Shah
Ron Shah
Ash Melwani
Ron Shah, +2
The Winning Hand: Why Oats Overnight Bets on Data

Feb 15, 2026

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9 min read

The Winning Hand: Why Oats Overnight Bets on Data

How Brian Tate turned professional poker logic into a DTC juggernaut

Ron Shah
Ron Shah
Ash Melwani
Ron Shah, +2
The 5 Storefront Mistakes Killing Conversions

Feb 8, 2026

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8 min read

The 5 Storefront Mistakes Killing Conversions

How we rebuilt the foundation at Obvi, from a dump yard to a performance weapon

Ron Shah
Ron Shah
Ash Melwani
Ron Shah, +2
Why Your Next Customer is Playing a Game, Not Scrolling a Feed

Feb 4, 2026

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8 min read

Why Your Next Customer is Playing a Game, Not Scrolling a Feed

Obsessing over the scroll is a losing game. In 2026, you must start looking at where active entertainment actually lives

Ron Shah
Ron Shah
Ash Melwani
Ron Shah, +2
The $10M Rule: One Avatar, One Product, One Channel

Feb 1, 2026

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10 min read

The $10M Rule: One Avatar, One Product, One Channel

How Four Sigmatic helped create a $2B category by playing the long game

Ron Shah
Ron Shah
Ash Melwani
Ron Shah, +2
Obvi’s 2026 Strategic Bets

Jan 25, 2026

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8 min read

Obvi’s 2026 Strategic Bets

Why we’re willing to lose AOV in 2026 for a greater good.

Ron Shah
Ron Shah
Ash Melwani
Ron Shah, +2
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Chew On This

In less than 5 min per week - you'll learn all our secrets to profitably scaling our DTC brand from $0 to $100 million in 5 years. No BS. No Selling. Only actionable content.

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