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Chew On This

Chew On This

In less than 5 min per week - you'll learn all our secrets to profitably scaling our DTC brand from $0 to $100 million in 5 years. No BS. No Selling. Only actionable content.

Featured

Unlocking The Brez Diversification Playbook

Apr 2, 2025

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10 min read

Unlocking The Brez Diversification Playbook

Inside the playbook driving $15K/day on AppLovin — and what it means for your 2025 growth strategy

Ron Shah
Ash Melwani
Ron Shah, +1
How Bushbalm Created an 8-figure Category From Scratch

Apr 27, 2025

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9 min read

How Bushbalm Created an 8-figure Category From Scratch

Inside the growth strategy behind one of DTC’s fastest-rising brands + Our free AppLovin Credit Offer

Ron Shah
Ash Melwani
Ron Shah, +1
Channel Diversification: How Kitsch Went Beyond Meta

Apr 30, 2025

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9 min read

Channel Diversification: How Kitsch Went Beyond Meta

How a 9-figure brand grew 50% YoY while scaling across TikTok, AppLovin, Pinterest, and more

Ron Shah
Ash Melwani
Ron Shah, +1

Articles

The $30M Retention Playbook Nobody Wants You to Know

Oct 29, 2025

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13 min read

The $30M Retention Playbook Nobody Wants You to Know

Liam Millward’s BFCM retention hacks that helped brands capture 50% more revenue last year

Ron Shah
Ash Melwani
Ron Shah, +1
The Hidden Leaks in Your Subscription Flow

Oct 22, 2025

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10 min read

The Hidden Leaks in Your Subscription Flow

A healthy subscription program doesn’t rescue people from canceling. It keeps them from ever getting close.

Ron Shah
Ash Melwani
Ron Shah, +1
AI Won’t Replace Creators, It’ll Expose What Actually Works

Oct 19, 2025

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9 min read

AI Won’t Replace Creators, It’ll Expose What Actually Works

The best brands use AI to find which creators perform, not to replace them. Here's the half-billion-dollar playbook.

Ron Shah
Ash Melwani
Ron Shah, +1
A Masterclass in Surviving the DTC Bloodbath

Oct 15, 2025

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11 min read

A Masterclass in Surviving the DTC Bloodbath

A founder’s playbook for building with discipline

Ron Shah
Ash Melwani
Ron Shah, +1
The $200K Mistake Most Omnichannel Brands Are Making

Oct 12, 2025

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9 min read

The $200K Mistake Most Omnichannel Brands Are Making

Shopify said it was failing. Amazon data said otherwise. Here's what MaryRuth's learned about cross-channel measurement.

Ron Shah
Ash Melwani
Ron Shah, +1
If It Was Easy, Everyone Would Do It

Oct 8, 2025

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12 min read

If It Was Easy, Everyone Would Do It

Foster Coulson walked away from a $100M family business to build on his own terms

Ron Shah
Ash Melwani
Ron Shah, +1
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Chew On This

In less than 5 min per week - you'll learn all our secrets to profitably scaling our DTC brand from $0 to $100 million in 5 years. No BS. No Selling. Only actionable content.

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