Ash Melwani

You May Have Been Illegally Overcharged for Google Search Ads

Oct 18, 2026

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1 min read

You May Have Been Illegally Overcharged for Google Search Ads

Learn how to claim some back in a FREE webinar October 22

Ron Shah, +2

Affiliate Does Not Fix a Business. It Multiplies One.

Oct 15, 2026

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7 min read

Affiliate Does Not Fix a Business. It Multiplies One.

What to check on your product page and in your P&L before recruiting a single creator

Ron Shah, +2

Oct 4, 2026

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1 min read

You're Invited: Free Live CX Audit

Ron Shah, +2

The Repeat Revenue Hiding Outside Your Subscription Program

Oct 1, 2026

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6 min read

The Repeat Revenue Hiding Outside Your Subscription Program

How we opened a brand new reorder channel at Obvi without touching a single subscriber

Ron Shah, +2

Your Subscription Program Only Covers 20% of Your Repeat Revenue

Sep 27, 2026

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7 min read

Your Subscription Program Only Covers 20% of Your Repeat Revenue

The other 80% is real, unmanaged, and growing. Here is how to find it in your own store and what to do about it.

Ron Shah, +2

Affiliate Revenue Is Not Affiliate Profit

Sep 23, 2026

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7 min read

Affiliate Revenue Is Not Affiliate Profit

Three places affiliate programs pay commission on money they never keep, and how to rebuild the payout around what you actually make

Ron Shah, +2

FREE Webinar: The 9-Week ChatGPT Ads Playbook

Sep 17, 2026

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1 min read

FREE Webinar: The 9-Week ChatGPT Ads Playbook

How DTC Brands Are Building Their BFCM 2026 Advantage

Ron Shah, +2

How DigiCom Builds Google Ads Accounts That Scale Into BFCM

Sep 15, 2026

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7 min read

How DigiCom Builds Google Ads Accounts That Scale Into BFCM

Three search campaigns, standard shopping next to Performance Max, and the script that shows where your PMax dollars actually go

Ron Shah, +2

The One Q4 Channel That Does Not Get More Expensive in November

Sep 13, 2026

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6 min read

The One Q4 Channel That Does Not Get More Expensive in November

Why affiliate math improves as the paid auction gets worse, and why the window to set it up closes in October

Ron Shah, +2

Sep 9, 2026

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4 min read

Your Q4 Comes Down to Three Questions

What will we sell, what should we buy, and when does the cash actually leave: three new Excel templates that answer each one, on numbers that reconcile.

Ron Shah, +2

The Google Ads Strategy the Fastest-Growing DTC Brands Are Using for BFCM

Sep 6, 2026

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1 min read

The Google Ads Strategy the Fastest-Growing DTC Brands Are Using for BFCM

You're Invitied to a FREE Webinar with Digicom on September 10

Ron Shah, +2

Black Friday Is Won Now, Not in November

Sep 4, 2026

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6 min read

Black Friday Is Won Now, Not in November

The fastest way to get BFCM-ready is not a new campaign calendar. It is an AI audit of your email account, on a platform that costs up to 35% less.

Ron Shah, +2

Your Competitor Shows Up in ChatGPT. You Don't.

Sep 2, 2026

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4 min read

Your Competitor Shows Up in ChatGPT. You Don't.

Why AI trusts what other people say about a brand, not what the brand says about itself, and how affiliate partners produce the third-party content that gets you named.

Ron Shah, +2

You Don't Need a Bigger Ad Budget. You Need a Different Face in the Ad.

Aug 30, 2026

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4 min read

You Don't Need a Bigger Ad Budget. You Need a Different Face in the Ad.

Why partnership ads beat brand ads on cost and trust, and how affiliate tracking finds your winners before you spend a dollar amplifying them.

Ron Shah, +2

Your P&L Can't Tell You Whether You're Making Money

Aug 26, 2026

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5 min read

Your P&L Can't Tell You Whether You're Making Money

Six Excel models that go a layer below the income statement: cash by bank balance, COGS by component, margin per unit, and payback by the month.

Ron Shah, +2

Your UGC Pipeline Is a $10K/Month Tool Stack Doing a $1,000 Job

Aug 25, 2026

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5 min read

Your UGC Pipeline Is a $10K/Month Tool Stack Doing a $1,000 Job

How Icon collapsed creator sourcing, scripting, shipping, and editing into 6 finished human UGC ads for $1,000, with a free trial and a money-back guarantee attached.

Ron Shah, +2