Hey everyone,
Welcome back for another bite to chew on.
Most DTC brands are about to walk into BFCM 2026 the same way they always have:
Spending harder for results that keep getting smaller as CPMs climb.
The frustrating part is that the gap between the brands who win Q4 and the ones who scramble through it almost always comes down to the same thing: timing.
The winners aren't testing new channels during the busiest, most expensive week of the year.
They're testing them now.
ChatGPT Ads have opened up a new auction, and the brands who show up early with the right foundation will be the ones learning and scaling, while everyone else is still figuring out where to start.
That's why we’re hosting a FREE webinar "The 9-Week ChatGPT Ads Playbook: How DTC Brands Are Building Their BFCM 2026 Advantage" on September 22.
The 9-Week ChatGPT Ads Playbook
Join Ronak Shah, CEO & Co-Founder of Obvi, alongside Satish Polisetti, Co-Founder of MightyAI, as they break down exactly how DTC brands should be approaching ChatGPT Ads right now, 9 weeks out, before the BFCM auction turns brutal.
Collectively, these speakers have:
Scaled Obvi to $100M+ in sales and 800K+ customers
Scaled Walmart's ad business from $220M to $2B+
Represent $100M+ in merchant GMV currently running through MightyAI's platform
Here's what you can expect:
The complete 9-week roadmap top DTC brands are using to get instrumented and learning on ChatGPT Ads before BFCM hits
A breakdown of how AI is collapsing discovery, comparison, and purchase into a single conversation (and what that means for your funnel)
How to build visibility organically inside ChatGPT while layering in a paid strategy you can actually measure
The single most expensive mistake brands make by waiting too long to test a new channel
🗓️ When: Tuesday, September 22 @ 12:00PM EST
🔗 Save your spot (FREE): The 9-Week ChatGPT Ads Playbook: How DTC Brands Are Building Their BFCM 2026 Advantage
You'll walk away with a complete playbook for entering the AI ad channel, real benchmarks from operators who've done it before, and a clear sequence of moves you can start executing this week.
Don't miss out. Don’t fall behind.
Let us know how we did...
All the best,
Ron & Ash