Logo
Search
Login
Sign Up
Oliver Buchannon
Ron Shah
How Pair Eyewear Turned Glasses Into a Collectible Growth Engine

Mar 15, 2026

•

12 min read

How Pair Eyewear Turned Glasses Into a Collectible Growth Engine

Why authentic creators, weekly drops, and faster lifecycle loops made a replacement product feel worth revisiting

Ron Shah
Ron Shah
Ash Melwani
Ron Shah, +2
The Checkbox Costing You ~$780K/Year

Mar 11, 2026

•

10 min read

The Checkbox Costing You ~$780K/Year

How Shopify's default marketing consent setting became the most expensive line item no one is tracking

Ron Shah
Ron Shah
Ash Melwani
Ron Shah, +2
Your Dashboard Is Lying to You

Mar 8, 2026

•

10 min read

Your Dashboard Is Lying to You

Why the smartest DTC brands are replacing last-click attribution with causal measurement

Ron Shah
Ron Shah
Ash Melwani
Ron Shah, +2
The Ultimate Meta Playbook for 2026

Mar 4, 2026

•

10 min read

The Ultimate Meta Playbook for 2026

Inside DigiCom's framework for cleaning up your signals and letting Andromeda do what it was built to do

Ron Shah
Ron Shah
Ash Melwani
Ron Shah, +2
The $135M Case Against Outsourcing Everything

Mar 1, 2026

•

10 min read

The $135M Case Against Outsourcing Everything

How a BURGA succeeded as a startup by keeping the chaos in-house

Ron Shah
Ron Shah
Ash Melwani
Ron Shah, +2
The 1-Click Strategy that Unlocks Thousands in Revenue

Feb 25, 2026

•

8 min read

The 1-Click Strategy that Unlocks Thousands in Revenue

Why you should stop leaving your highest-margin revenue on a blank confirmation page

Ron Shah
Ron Shah
Ash Melwani
Ron Shah, +2
You’re Invited to the Official eTail Afterparty

Feb 22, 2026

•

2 min read

You’re Invited to the Official eTail Afterparty

Join us in Palm Springs on February 24, 7-10PM PST

Ron Shah
Ron Shah
Ash Melwani
Ron Shah, +2
3 Ways to Make AI Your Highest ROI Investment

Feb 18, 2026

•

9 min read

3 Ways to Make AI Your Highest ROI Investment

From automated CX to predictive retention, these are the winning strategies that move beyond the hype

Ron Shah
Ron Shah
Ash Melwani
Ron Shah, +2
The Winning Hand: Why Oats Overnight Bets on Data

Feb 15, 2026

•

9 min read

The Winning Hand: Why Oats Overnight Bets on Data

How Brian Tate turned professional poker logic into a DTC juggernaut

Ron Shah
Ron Shah
Ash Melwani
Ron Shah, +2
The 5 Storefront Mistakes Killing Conversions

Feb 8, 2026

•

8 min read

The 5 Storefront Mistakes Killing Conversions

How we rebuilt the foundation at Obvi, from a dump yard to a performance weapon

Ron Shah
Ron Shah
Ash Melwani
Ron Shah, +2
Why Your Next Customer is Playing a Game, Not Scrolling a Feed

Feb 4, 2026

•

8 min read

Why Your Next Customer is Playing a Game, Not Scrolling a Feed

Obsessing over the scroll is a losing game. In 2026, you must start looking at where active entertainment actually lives

Ron Shah
Ron Shah
Ash Melwani
Ron Shah, +2
The $10M Rule: One Avatar, One Product, One Channel

Feb 1, 2026

•

10 min read

The $10M Rule: One Avatar, One Product, One Channel

How Four Sigmatic helped create a $2B category by playing the long game

Ron Shah
Ron Shah
Ash Melwani
Ron Shah, +2
Obvi’s 2026 Strategic Bets

Jan 25, 2026

•

8 min read

Obvi’s 2026 Strategic Bets

Why we’re willing to lose AOV in 2026 for a greater good.

Ron Shah
Ron Shah
Ash Melwani
Ron Shah, +2
From One-Time Buyer to Brand Advocate

Jan 18, 2026

•

9 min read

From One-Time Buyer to Brand Advocate

How New Standard Co. is rewriting the rules of retention for 8-figure brands.

Ron Shah
Ron Shah
Ash Melwani
Ron Shah, +2
The Compounding Growth Blueprint

Jan 14, 2026

•

8 min read

The Compounding Growth Blueprint

How Enlightened Equipment unlocked +52.5% revenue by stacking 1% gains.

Ron Shah
Ron Shah
Ash Melwani
Ron Shah, +2
The CBO Method That Generated $100M

Jan 11, 2026

•

9 min read

The CBO Method That Generated $100M

(And Why Your Ad Account Structure is Wrong)

Ron Shah
Ron Shah
Ash Melwani
Ron Shah, +2
You’re invited - Jan 15th Webinar with Ash & Digicom

Jan 7, 2026

•

3 min read

You’re invited - Jan 15th Webinar with Ash & Digicom

The $200M Meta Framework: How to Scale Despite the Algo

Ron Shah
Ron Shah
Ash Melwani
Ron Shah, +2
Why the Era of "Building" Stores Is Over

Dec 21, 2025

•

9 min read

Why the Era of "Building" Stores Is Over

With tools like Genstore AI, you can finally stop playing developer and start selling.

Ron Shah
Ron Shah
Ash Melwani
Ron Shah, +2
The 6-Figure Hidden Profit Sitting in Your Checkout

Dec 14, 2025

•

9 min read

The 6-Figure Hidden Profit Sitting in Your Checkout

Why treating your checkout like a receipt is costing you millions.

Ron Shah
Ron Shah
Ash Melwani
Ron Shah, +2
Inside Cymbiotika's Build-not-Buy AI Strategy

Sep 21, 2025

•

7 min read

Inside Cymbiotika's Build-not-Buy AI Strategy

Why Cymbiotika fired AI vendors and hired developers

Ron Shah
Ron Shah
Ash Melwani
Ron Shah, +2
The $500K Inventory Trap: How Smart Brands Turn Stock Into Cash Flow

Aug 6, 2025

•

11 min read

The $500K Inventory Trap: How Smart Brands Turn Stock Into Cash Flow

Inside Obvi's SKU rationalization framework and why inventory planning is your biggest risk and biggest opportunity

Ron Shah
Ron Shah
Ash Melwani
Ron Shah, +2
The Pricing Move Everyone’s Too Scared to Try

Jul 23, 2025

•

11 min read

The Pricing Move Everyone’s Too Scared to Try

How Caraway turned uncertainty into a growth opportunity

Ron Shah
Ron Shah
Ash Melwani
Ron Shah, +2
How We Built Relationships That Got Us Into 4,200 Stores

Jul 20, 2025

•

9 min read

How We Built Relationships That Got Us Into 4,200 Stores

Breaking into retail part 3

Ron Shah
Ron Shah
Ash Melwani
Ron Shah, +2
The $25 T-Shirt That Built a $500M Brand

Jul 16, 2025

•

9 min read

The $25 T-Shirt That Built a $500M Brand

True Classic’s Playbook to achieve profitable hyper-growth

Ron Shah
Ron Shah
Ash Melwani
Ron Shah, +2
What No One Tells You About Getting Products on Shelves

Jul 13, 2025

•

8 min read

What No One Tells You About Getting Products on Shelves

The Retail Logistics Game

Ron Shah
Ron Shah
Ash Melwani
Ron Shah, +2
Load more

Chew On This

In less than 5 min per week - you'll learn all our secrets to profitably scaling our DTC brand from $0 to $100 million in 5 years. No BS. No Selling. Only actionable content.

© 2026 Chew On This.
Report abusePrivacy policyTerms of use
beehiivPowered by beehiiv