5 quick wins from a swimwear brand that scaled personalization across the customer journey

Hey everyone,

Welcome back for another bite to chew on.

When your customer experience isn’t personalized, you lose both revenue and relationships.

JOLYN knows this firsthand. The swimwear brand had 1M+ subscribers but struggled with lost leads, abandoned carts and wasted discounts. 

By rethinking how they engaged customers across winbacks, popups, campaigns, and recommendations, they unlocked 14% growth in revenue and a 34% bump in campaign-driven sales.

Today we’re breaking down 5 quick wins from JOLYN’s personalization playbook. Real tactics, real numbers, and lessons worth chewing on.

🍽️ On the Menu:

Imagine browsing for a red bikini top and getting recommended male briefs…that's out of stock. 

That was JOLYN’s reality.

And with 4,000 SKUs, their old recommendation engine was expensive roulette.

The team knew something was broken when customers kept bouncing after finding one piece they loved. 

So they made the fix and it was deceptively simple: recommendations that actually made sense.

6 months in, product recommendations were driving 7% of total sales. 

That attention to detail improved conversion and made shopping easier, helping customers build complete sets with confidence.

If you want to dig deeper into JOLYN’s case study, you can sign up here for an exclusive webinar with Maestra to learn how they can do the same for your brand.

For years, JOLYN relied on the same tired strategy to capture emails: offer everyone a flat 10% discount.

The result? High-intent shoppers who would have purchased anyway took the discount, shrinking margins. And for bargain hunters, 10% wasn’t enough to get them to buy.

And email capture rates stalled at just 3%.

So they decided to get personal.

JOLYN built dynamic popups that responded to actual visitor behavior. 

A student comparison shopping late at night doesn't need the same incentive as someone who's been browsing multiple products and clearly shows buying intent.

Sometimes it's no discount at all. Sometimes it's 15%.

Three months later, email capture rates jumped 21% while revenue per visitor climbed 26%.

Smarter personalization protected margins and turned more website visitors into email subscribers they could re-engage. 

When you're paying for traffic, you can't afford to let it slip away. Tailored offers turn browsers into buyers.

JOLYN’s marketing team had a long wishlist of flows they wanted to run:

But their old system couldn’t handle it. With a fragmented stack and complex integrations, it was difficult to catch all customer signals and respond immediately.

The breaking point came when they realized they needed an all-in-one solution.

JOLYN replaced their fragmented stack with Maestra. Just like that, all their “impossible” flows became possible.

Maestra's Customer Success Manager upgraded all key flows with improved design and real-time personalized recommendations.

The results hit fast. Campaign-driven revenue jumped 34%, email revenue rose 46%, and SMS revenue climbed 17% YoY. 

When your flows adapt in real time, they become revenue engines instead of afterthoughts.

Swimwear customers don't shop like supplement buyers. Some come back next month. Others vanish for two years. 

And JOLYN’s old system couldn't tell who was truly lost versus just not ready to buy.

The breakthrough came from building smarter winback flows based on predictive timing,personalized offers and product picks in emails.

That data revealed the perfect moment to reach out to each customer, and with the right offer to match.

The transformation was immediate. By using Maestra, JOLYN’s winback conversions jumped 9x and average order values climbed 15%. 

JOLYN didn't lack customer data. They had a complete view of their customers, but behind the scenes, it was a slow and expensive IT-Frankenstein.

A tangle of disconnected tools made it hard to personalize. Four separate platforms—Klaviyo, Amped, Rebuy, and Yotpo Rewards—each captured different signals, but they couldn't communicate seamlessly with each other.

When JOLYN switched to Maestra's all-in-one platform, they consolidated everything into a single system. Now those customer signals could actually work together.

The difference shows up in simple moments: when you start shopping on your laptop, receive an abandoned cart SMS, click the link and see the same cart you've already collected during your laptop session. No missing items, no confusion.

Maestra's CDP captured far more customer signals than their previous stitched-together approach, enabling smarter flows without missing chances for personalized messaging.

The consolidation paid off immediately. Repeat revenue jumped 22% YoY.

When all your data talks in real-time, customers never feel like strangers.