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Oliver Buchannon
Ash Melwani

The New Creator Landscape Is Ruthless. Here’s How to Win.

Dec 3, 2025

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12 min read

The New Creator Landscape Is Ruthless. Here’s How to Win.

The 5-person creator stack every breakout brand is secretly running going into 2026.

Ron Shah
Ash Melwani
Ron Shah, +1
Your CX Team Knows Why People Aren’t Buying. Do You?

Nov 26, 2025

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10 min read

Your CX Team Knows Why People Aren’t Buying. Do You?

The playbook behind buying decisions nobody talks about, except Jaxxon.

Ron Shah
Ash Melwani
Ron Shah, +1
The 2025 Marketing Reset

Nov 23, 2025

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9 min read

The 2025 Marketing Reset

The easy wins are gone. Here’s how operators are turning discipline into their next advantage.

Ron Shah
Ash Melwani
Ron Shah, +1
The Loop That Turns Conversations Into Customers

Nov 19, 2025

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9 min read

The Loop That Turns Conversations Into Customers

How a 40-year-old brand rebuilt retention from the inside out.

Ron Shah
Ash Melwani
Ron Shah, +1
The $30M Retention Playbook Nobody Wants You to Know

Oct 29, 2025

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13 min read

The $30M Retention Playbook Nobody Wants You to Know

Liam Millward’s BFCM retention hacks that helped brands capture 50% more revenue last year

Ron Shah
Ash Melwani
Ron Shah, +1
The Hidden Leaks in Your Subscription Flow

Oct 22, 2025

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10 min read

The Hidden Leaks in Your Subscription Flow

A healthy subscription program doesn’t rescue people from canceling. It keeps them from ever getting close.

Ron Shah
Ash Melwani
Ron Shah, +1
AI Won’t Replace Creators, It’ll Expose What Actually Works

Oct 19, 2025

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9 min read

AI Won’t Replace Creators, It’ll Expose What Actually Works

The best brands use AI to find which creators perform, not to replace them. Here's the half-billion-dollar playbook.

Ron Shah
Ash Melwani
Ron Shah, +1
A Masterclass in Surviving the DTC Bloodbath

Oct 15, 2025

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11 min read

A Masterclass in Surviving the DTC Bloodbath

A founder’s playbook for building with discipline

Ron Shah
Ash Melwani
Ron Shah, +1
The $200K Mistake Most Omnichannel Brands Are Making

Oct 12, 2025

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9 min read

The $200K Mistake Most Omnichannel Brands Are Making

Shopify said it was failing. Amazon data said otherwise. Here's what MaryRuth's learned about cross-channel measurement.

Ron Shah
Ash Melwani
Ron Shah, +1
If It Was Easy, Everyone Would Do It

Oct 8, 2025

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12 min read

If It Was Easy, Everyone Would Do It

Foster Coulson walked away from a $100M family business to build on his own terms

Ron Shah
Ash Melwani
Ron Shah, +1
Sam Nebel Built Goodwipes into a Retail Empire With 0 Shortcuts

Oct 5, 2025

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10 min read

Sam Nebel Built Goodwipes into a Retail Empire With 0 Shortcuts

How bad reviews became the best marketing this wipes founder ever got

Ron Shah
Ash Melwani
Ron Shah, +1
The $125B Fraud Problem Bleeding DTC Brands

Oct 1, 2025

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8 min read

The $125B Fraud Problem Bleeding DTC Brands

The hidden fraud costs nobody talks about

Ron Shah
Ash Melwani
Ron Shah, +1
AppLovin Opens Today: Everything You Need to Know

Oct 1, 2025

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8 min read

AppLovin Opens Today: Everything You Need to Know

We put together the complete AppLovin success guide

Ron Shah
Ash Melwani
Ron Shah, +1
How to Win When You Can't Outspend Competitors

Sep 28, 2025

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9 min read

How to Win When You Can't Outspend Competitors

The fisherman who out-educated million-dollar marketing budgets

Ron Shah
Ash Melwani
Ron Shah, +1
How JOLYN Grew Revenue 14% Through Smarter Personalization

Sep 24, 2025

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7 min read

How JOLYN Grew Revenue 14% Through Smarter Personalization

5 quick wins from a swimwear brand that scaled personalization across the customer journey

Ron Shah
Ash Melwani
Ron Shah, +1
The BFCM Mindset To Build Generational Wealth

Sep 23, 2025

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6 min read

The BFCM Mindset To Build Generational Wealth

+ Access to our new resource: The Ultimate Operators Guide to BFCM 2025

Ron Shah
Ash Melwani
Ron Shah, +1
Inside Cymbiotika's Build-not-Buy AI Strategy

Sep 21, 2025

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7 min read

Inside Cymbiotika's Build-not-Buy AI Strategy

Why Cymbiotika fired AI vendors and hired developers

Ron Shah
Ron Shah
Ash Melwani
Ron Shah, +2
Save yourself $1M and 2 years of pain

Sep 17, 2025

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10 min read

Save yourself $1M and 2 years of pain

We turned operational chaos into our biggest advantage (and documented the whole process)

Ron Shah
Ash Melwani
Ron Shah, +1
The $10M question most brands never ask

Sep 10, 2025

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9 min read

The $10M question most brands never ask

The measurement revolution happening whether you're ready or not. Don't get left behind.

Ron Shah
Ash Melwani
Ron Shah, +1
The True Classic Playbook: How a Billion-Dollar Brand Stays Hungry

Sep 7, 2025

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8 min read

The True Classic Playbook: How a Billion-Dollar Brand Stays Hungry

Three systems that separate billion-dollar operators from everyone else

Ron Shah
Ash Melwani
Ron Shah, +1
A Founder Q&A That Spills Million-Dollar Mistakes

Sep 3, 2025

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14 min read

A Founder Q&A That Spills Million-Dollar Mistakes

The honest take on what kills brands (and what saves them)

Ron Shah
Ash Melwani
Ron Shah, +1
The Supply Chain Survival Guide

Aug 31, 2025

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8 min read

The Supply Chain Survival Guide

Inside the real operator playbook for navigating tariffs, diversifying suppliers, and building resilient operations that outpace the competition

Ron Shah
Ash Melwani
Ron Shah, +1
Why Liquid Death Ignores Every Social Media "Expert"

Aug 27, 2025

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9 min read

Why Liquid Death Ignores Every Social Media "Expert"

Why entertainment beats optimization (and the data to prove it).

Ron Shah
Ash Melwani
Ron Shah, +1
The 71% Stat That Breaks Every Marketing Dashboard

Aug 24, 2025

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9 min read

The 71% Stat That Breaks Every Marketing Dashboard

Why 71% of social discovery converts off-platform + how to design for it

Ron Shah
Ash Melwani
Ron Shah, +1
Why 30% of Your Ad Spend Might Be Doing Nothing

Aug 20, 2025

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8 min read

Why 30% of Your Ad Spend Might Be Doing Nothing

The attribution problem every scaling brand hits (and how Chubbies fixed it)

Ron Shah
Ash Melwani
Ron Shah, +1
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