The 1-Click Strategy that Unlocks Thousands in Revenue

Hey everyone, 

Welcome to another bite to chew on.

Most DTC founders treat the “pay now” button like the finish line of a marathon. The customer clicks, the card clears, and the team exhales.

That is a massive leak.

By stopping the sales process the second the transaction is "over," you’re leaving your most profitable revenue on the table. 

Think about the math: You’ve already paid Meta and Google. You’ve already paid the influencer fee. You’ve already done the hard work of building trust.

Any dollar you capture after the initial checkout has near-zero $0 CAC. It’s a high-margin profit that goes straight to the bottom line without costing you an extra cent in ad spend.

Right after they buy, your customer is in a state of peak dopamine and high intent. 

If you aren't giving them a specific, frictionless reason to say "yes" one more time, you’re letting your confirmation page sit as an expensive billboard.

That’s why the best operators are integrating post-purchase upsells (PPU) into their strategy to make the most out of every step of the buyer journey. 

Today, we’re breaking down how you can turn your standard checkout into a high-margin growth engine.

On the Menu:

We don’t want you to take our word for it. We want you to see the lift in your own Shopify dashboard.

That’s why we’ve partnered with AfterSell by Rokt to give our Chew on This community an exclusive 60-day extended trial. 

That is two full months to plug the leak, launch your first post-purchase upsell strategy, and find your hidden revenue stream for free. 

If you aren't seeing a significant AOV lift by day 60, you haven't lost a dime. 

But if you're like Brēz or Kitsch, you’ll never look at a Thank You page the same way again.

👉 Claim your 60-day Aftersell by Rokt trial here!

Most brands think an upsell is an email sent 2 hours after the purchase.

But that’s where things go wrong.

Why? Because friction is the silent killer of the second sale.

According to the Baymard Institute, nearly 1 out of 5 shoppers abandon an order specifically because the checkout process was "too long or complicated."

If you ask a customer to re-enter their credit card number, shipping address, or CVV for an add-on, you are re-introducing that exact friction at the most delicate moment of the journey.

The only way to capture that second yes is to make it invisible.

That’s why the real gold mine is the in-between space: right after the customer hits Pay but before they see the Thank You page.

In this seconds-long span, dopamine is peaking. The customer has already cleared the psychological hurdle of spending money with you. Their trust is at an all-time high.

If you wait until they get a confirmation email, you're a stranger again. 

But if you catch them in the “in-between," you’re adding value to a journey they’ve already started.

The goal is to capture a second yes without forcing them to redo the work of the first one.

To turn that in-between space into a revenue engine, we’ve been using Aftersell by Rokt’s 1-Click Post-Purchase Upsell for the past 2 years, and it’s already given us an $800K lift in annual revenue.

Their system works because it follows the 3 non-negotiable rules that make an upsell successful:

If the customer has to reach for their wallet again, the deal is dead. Aftersell’s 1-click tech allows customers to accept an offer with a single tap. 

It automatically updates the existing order and charges the card on file. No new checkout flow, no re-entering CVVs, and no second shipping charge. This turns what would be a buying decision into an easy add-on.

Showing a generic best seller to every customer is a waste of digital real estate. High-level operators use AfterSell’s Smart Funnels to trigger offers based on purchase history, collections, or cart tags. 

If they just bought a 30-day supply of collagen, you don't show them a hat; you show them a shaker bottle or a discounted subscription. The offer must feel like the logical next step of the journey they just started.

In DTC, "gut feeling" is where margins go to die. You have to treat your post-purchase page like your landing page. 

AfterSell’s Multivariate Testing lets you run split tests on different discounts, layouts, and products to see what actually moves the needle. If you aren't testing, you’re just leaving money for your competitors to find.

Systems are great in theory, but the scoreboard is what matters. 

Here is what happens when you stop leaving revenue on the table and start printing incremental revenue by following the 1-click rules.

Brēz realized they could increase their AOV by offering upsells and downsells relevant to their customers' buying behavior.

By using AfterSell to offer 1-click add-ons, they saw 1 out of every 5 to 10 customers add a product post-purchase.

This helped first-time customers increase their order value to $80–$85, effectively doubling the base price of their product variants.

Kitsch didn't just set and forget their upsells. They used multivariate testing to find the exact combination of offers that resonated.

The result? They saw a 20% AOV lift in just weeks and a 50% year-over-year increase in post-purchase revenue. 

They stopped looking at the Thank You page as a receipt and started looking at it as their most profitable storefront.

At Obvi, we implemented Aftersell by Rokt’s 1-Click Post-Purchase Upsell to increase our AOV.

By capturing that intent in the final steps of the funnel, we added $74K/monthly to our bottom line without increasing our top-of-funnel spend by a single cent.

The data is clear: You can keep letting your confirmation page sit empty, or you can start capturing the revenue you've already earned.