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Oliver Buchannon
Ron Shah
The 1-Click Strategy that Unlocks Thousands in Revenue

Feb 25, 2026

•

8 min read

The 1-Click Strategy that Unlocks Thousands in Revenue

Why you should stop leaving your highest-margin revenue on a blank confirmation page

Ron Shah
Ron Shah
Ash Melwani
Ron Shah, +2
You’re Invited to the Official eTail Afterparty

Feb 22, 2026

•

2 min read

You’re Invited to the Official eTail Afterparty

Join us in Palm Springs on February 24, 7-10PM PST

Ron Shah
Ron Shah
Ash Melwani
Ron Shah, +2
3 Ways to Make AI Your Highest ROI Investment

Feb 18, 2026

•

9 min read

3 Ways to Make AI Your Highest ROI Investment

From automated CX to predictive retention, these are the winning strategies that move beyond the hype

Ron Shah
Ron Shah
Ash Melwani
Ron Shah, +2
The Winning Hand: Why Oats Overnight Bets on Data

Feb 15, 2026

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9 min read

The Winning Hand: Why Oats Overnight Bets on Data

How Brian Tate turned professional poker logic into a DTC juggernaut

Ron Shah
Ron Shah
Ash Melwani
Ron Shah, +2
The 5 Storefront Mistakes Killing Conversions

Feb 8, 2026

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8 min read

The 5 Storefront Mistakes Killing Conversions

How we rebuilt the foundation at Obvi, from a dump yard to a performance weapon

Ron Shah
Ron Shah
Ash Melwani
Ron Shah, +2
Why Your Next Customer is Playing a Game, Not Scrolling a Feed

Feb 4, 2026

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8 min read

Why Your Next Customer is Playing a Game, Not Scrolling a Feed

Obsessing over the scroll is a losing game. In 2026, you must start looking at where active entertainment actually lives

Ron Shah
Ron Shah
Ash Melwani
Ron Shah, +2
The $10M Rule: One Avatar, One Product, One Channel

Feb 1, 2026

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10 min read

The $10M Rule: One Avatar, One Product, One Channel

How Four Sigmatic helped create a $2B category by playing the long game

Ron Shah
Ron Shah
Ash Melwani
Ron Shah, +2
Obvi’s 2026 Strategic Bets

Jan 25, 2026

•

8 min read

Obvi’s 2026 Strategic Bets

Why we’re willing to lose AOV in 2026 for a greater good.

Ron Shah
Ron Shah
Ash Melwani
Ron Shah, +2
From One-Time Buyer to Brand Advocate

Jan 18, 2026

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9 min read

From One-Time Buyer to Brand Advocate

How New Standard Co. is rewriting the rules of retention for 8-figure brands.

Ron Shah
Ron Shah
Ash Melwani
Ron Shah, +2
The Compounding Growth Blueprint

Jan 14, 2026

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8 min read

The Compounding Growth Blueprint

How Enlightened Equipment unlocked +52.5% revenue by stacking 1% gains.

Ron Shah
Ron Shah
Ash Melwani
Ron Shah, +2
The CBO Method That Generated $100M

Jan 11, 2026

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9 min read

The CBO Method That Generated $100M

(And Why Your Ad Account Structure is Wrong)

Ron Shah
Ron Shah
Ash Melwani
Ron Shah, +2
You’re invited - Jan 15th Webinar with Ash & Digicom

Jan 7, 2026

•

3 min read

You’re invited - Jan 15th Webinar with Ash & Digicom

The $200M Meta Framework: How to Scale Despite the Algo

Ron Shah
Ron Shah
Ash Melwani
Ron Shah, +2
Why the Era of "Building" Stores Is Over

Dec 21, 2025

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9 min read

Why the Era of "Building" Stores Is Over

With tools like Genstore AI, you can finally stop playing developer and start selling.

Ron Shah
Ron Shah
Ash Melwani
Ron Shah, +2
The 6-Figure Hidden Profit Sitting in Your Checkout

Dec 14, 2025

•

9 min read

The 6-Figure Hidden Profit Sitting in Your Checkout

Why treating your checkout like a receipt is costing you millions.

Ron Shah
Ron Shah
Ash Melwani
Ron Shah, +2
The $150M Meta Playbook That's Actually Working in 2025

Dec 10, 2025

•

12 min read

The $150M Meta Playbook That's Actually Working in 2025

Why Meta feels harder in 2025 and what to do about it

Ron Shah
Ash Melwani
Ron Shah, +1
From 20,000 SKUs to Efficiently Profitable

Dec 7, 2025

•

9 min read

From 20,000 SKUs to Efficiently Profitable

Ministry of Supply's Brutal Simplification Playbook

Ron Shah
Ash Melwani
Ron Shah, +1
The New Creator Landscape Is Ruthless. Here’s How to Win.

Dec 3, 2025

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12 min read

The New Creator Landscape Is Ruthless. Here’s How to Win.

The 5-person creator stack every breakout brand is secretly running going into 2026.

Ron Shah
Ash Melwani
Ron Shah, +1
Your CX Team Knows Why People Aren’t Buying. Do You?

Nov 26, 2025

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10 min read

Your CX Team Knows Why People Aren’t Buying. Do You?

The playbook behind buying decisions nobody talks about, except Jaxxon.

Ron Shah
Ash Melwani
Ron Shah, +1
The 2025 Marketing Reset

Nov 23, 2025

•

9 min read

The 2025 Marketing Reset

The easy wins are gone. Here’s how operators are turning discipline into their next advantage.

Ron Shah
Ash Melwani
Ron Shah, +1
The Loop That Turns Conversations Into Customers

Nov 19, 2025

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9 min read

The Loop That Turns Conversations Into Customers

How a 40-year-old brand rebuilt retention from the inside out.

Ron Shah
Ash Melwani
Ron Shah, +1
The $30M Retention Playbook Nobody Wants You to Know

Oct 29, 2025

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13 min read

The $30M Retention Playbook Nobody Wants You to Know

Liam Millward’s BFCM retention hacks that helped brands capture 50% more revenue last year

Ron Shah
Ash Melwani
Ron Shah, +1
The Hidden Leaks in Your Subscription Flow

Oct 22, 2025

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10 min read

The Hidden Leaks in Your Subscription Flow

A healthy subscription program doesn’t rescue people from canceling. It keeps them from ever getting close.

Ron Shah
Ash Melwani
Ron Shah, +1
AI Won’t Replace Creators, It’ll Expose What Actually Works

Oct 19, 2025

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9 min read

AI Won’t Replace Creators, It’ll Expose What Actually Works

The best brands use AI to find which creators perform, not to replace them. Here's the half-billion-dollar playbook.

Ron Shah
Ash Melwani
Ron Shah, +1
A Masterclass in Surviving the DTC Bloodbath

Oct 15, 2025

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11 min read

A Masterclass in Surviving the DTC Bloodbath

A founder’s playbook for building with discipline

Ron Shah
Ash Melwani
Ron Shah, +1
The $200K Mistake Most Omnichannel Brands Are Making

Oct 12, 2025

•

9 min read

The $200K Mistake Most Omnichannel Brands Are Making

Shopify said it was failing. Amazon data said otherwise. Here's what MaryRuth's learned about cross-channel measurement.

Ron Shah
Ash Melwani
Ron Shah, +1
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