Hey everyone,
Welcome to another bite to chew on.
To scale on Meta in 2026, you can’t expect a magic trick that will work through and through.
You need to build systems that will hold up the fort even as the platform continues to change.
Most brands hit a ceiling because they rely on outdated playbooks or "hope-based" optimization. And when CPMs spike and attribution goes dark, they lose their footing.
Meanwhile, the brands making the most of the platform have a solid foundation that lets them stay profitable through major algorithm shifts.
We’ve learned this the hard way after years of being blindsided by Meta. But we’re ready to share the knowledge.
On Thursday, January 15th, we’re bringing together the operators who are actively managing hundreds of millions of dollars in profitable spend to break down exactly how they do it.
We’re stripping back the mechanics behind $200M+ in spend:
Proven Account Structures: We’re moving past the "hacks" to show you the actual testing and scaling methods sustaining 8 and 9-figure brands right now.
The Creative Strategy: You’ll learn how to strategize creative formats and messaging angles so your assets do the heavy lifting for your growth.
The Scaling Killers: We’re identifying the common mistakes that keep brands from winning on Meta and how to avoid them to protect margins.
The Lineup:
Ash Melwani: The CMO and Co-Founder of Obvi. He’s scaled the health and wellness powerhouse to $100M by mastering the intersection of brand and performance.
Hemant Varshney, Danielle Dror, and Mike Constandatos: They’re the co-founders behind Digicom, an Inc. 5000 agency. They’ve managed millions in spend, specializing in keeping brands profitable when the algorithm shifts.
Bottom line: You’ll walk away with practical frameworks and real-world strategies you can apply immediately to unlock your next stage of growth.
If you want to move from "hope" to a systemized scale, you need to be in this room.
Let us know how we did...
All the best,
Ron & Ash