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Oliver Buchannon
Ron Shah

Inside Cymbiotika's Build-not-Buy AI Strategy

Sep 21, 2025

•

7 min read

Inside Cymbiotika's Build-not-Buy AI Strategy

Why Cymbiotika fired AI vendors and hired developers

Ron Shah
Ron Shah
Ash Melwani
Ron Shah, +2
The $500K Inventory Trap: How Smart Brands Turn Stock Into Cash Flow

Aug 6, 2025

•

11 min read

The $500K Inventory Trap: How Smart Brands Turn Stock Into Cash Flow

Inside Obvi's SKU rationalization framework and why inventory planning is your biggest risk and biggest opportunity

Ron Shah
Ron Shah
Ash Melwani
Ron Shah, +2
The Pricing Move Everyone’s Too Scared to Try

Jul 23, 2025

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11 min read

The Pricing Move Everyone’s Too Scared to Try

How Caraway turned uncertainty into a growth opportunity

Ron Shah
Ron Shah
Ash Melwani
Ron Shah, +2
How We Built Relationships That Got Us Into 4,200 Stores

Jul 20, 2025

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9 min read

How We Built Relationships That Got Us Into 4,200 Stores

Breaking into retail part 3

Ron Shah
Ron Shah
Ash Melwani
Ron Shah, +2
The $25 T-Shirt That Built a $500M Brand

Jul 16, 2025

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9 min read

The $25 T-Shirt That Built a $500M Brand

True Classic’s Playbook to achieve profitable hyper-growth

Ron Shah
Ron Shah
Ash Melwani
Ron Shah, +2
What No One Tells You About Getting Products on Shelves

Jul 13, 2025

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8 min read

What No One Tells You About Getting Products on Shelves

The Retail Logistics Game

Ron Shah
Ron Shah
Ash Melwani
Ron Shah, +2
The $200M Ass Wipe Empire (And What You Can Learn From It)

Jul 2, 2025

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11 min read

The $200M Ass Wipe Empire (And What You Can Learn From It)

Sean Riley of Dude Wipes shares how humor, focus, and stepping back from DTC helped them grow to 9 figures

Ron Shah
Ash Melwani
Ron Shah, +1
The TikTok Shop Flywheel: From Chaos to Scalable Brand Awareness

Jun 29, 2025

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9 min read

The TikTok Shop Flywheel: From Chaos to Scalable Brand Awareness

Our new 7-step process for turning TikTok into a compounding UGC engine.

Ron Shah
Ash Melwani
Ron Shah, +1
The $75 Million Content-to-Commerce Blueprint

Jun 25, 2025

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10 min read

The $75 Million Content-to-Commerce Blueprint

How Maxx Chewning built Sour Strips by defying the experts and following his gut

Ron Shah
Ash Melwani
Ron Shah, +1
The Apathetic Baseline: Why LTV Stalls and What to Do Instead

Jun 22, 2025

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10 min read

The Apathetic Baseline: Why LTV Stalls and What to Do Instead

LTV isn’t a result. It’s a system. Here's how to start compounding it on purpose.

Ron Shah
Ash Melwani
Ron Shah, +1
Why DTC Brands Fail at Google Ads (And How to Fix It)

Jun 18, 2025

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9 min read

Why DTC Brands Fail at Google Ads (And How to Fix It)

SEM Q&A on target CPA math, sneaky PMax red flags, and fixing stalled campaigns

Ron Shah
Ash Melwani
Ron Shah, +1
📈 The CRM Shift: Why We’re Rebuilding How We Talk to Customers

Jun 15, 2025

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9 min read

📈 The CRM Shift: Why We’re Rebuilding How We Talk to Customers

How a smarter approach to customer relationships is reshaping our tech stack. And our strategy.

Ron Shah
Ash Melwani
Ron Shah, +1
This 30-Second Window Is Hiding Your Biggest Growth Lever

Jun 11, 2025

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10 min read

This 30-Second Window Is Hiding Your Biggest Growth Lever

Inside Brez and Fresh Chile’s post-purchase strategies and how you can lift AOV by 40% with a 4-week test plan.

Ron Shah
Ash Melwani
Ron Shah, +1
📈 How Tushy Boosted Sales 85% Without Hiring a Single Rep

Jun 8, 2025

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8 min read

📈 How Tushy Boosted Sales 85% Without Hiring a Single Rep

Scaling with fewer humans and higher sales. Here's what the next wave of customer experience looks like.

Ron Shah
Ash Melwani
Ron Shah, +1
Inbox Inflation: Why Retention Marketing Requires More Than Just More Emails

Jun 4, 2025

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9 min read

Inbox Inflation: Why Retention Marketing Requires More Than Just More Emails

Inbox competition is heating up. Here’s how to survive the retention flood in 2025

Ron Shah
Ash Melwani
Ron Shah, +1
The Messaging System We Use to Stay Ahead of the Market

Jun 1, 2025

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9 min read

The Messaging System We Use to Stay Ahead of the Market

5 levels of market sophistication and the tactics we use to evolve Obvi’s messaging as trust declines.

Ron Shah
Ash Melwani
Ron Shah, +1
The Hidden Math Behind FinTech Lending (And What It Really Takes to Scale)

May 28, 2025

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10 min read

The Hidden Math Behind FinTech Lending (And What It Really Takes to Scale)

The real cost of capital, why ops systems can’t wait, and how one brand scaled to 1,000 cafes without Meta ads.

Ron Shah
Ash Melwani
Ron Shah, +1
Why Your Ads Aren’t Converting (Even If Everything Looks Right)

May 25, 2025

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11 min read

Why Your Ads Aren’t Converting (Even If Everything Looks Right)

The messaging framework we use to fix broken campaigns and achieve new scale.

Ron Shah
Ash Melwani
Ron Shah, +1
Building the Finance-Marketing Alliance

May 21, 2025

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10 min read

Building the Finance-Marketing Alliance

How we stopped the cold war between finance and marketing from sinking our growth

Ron Shah
Ash Melwani
Ron Shah, +1
From Test to $50K/Day: The Art of Scaling New Channels

May 18, 2025

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8 min read

From Test to $50K/Day: The Art of Scaling New Channels

AS Beauty scaled AppLovin to $50k/day — here’s the framework that made it possible.

Ron Shah
Ash Melwani
Ron Shah, +1
📉 When ROAS Lies: The Real Numbers DTC Operators Should Obsess Over

May 14, 2025

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9 min read

📉 When ROAS Lies: The Real Numbers DTC Operators Should Obsess Over

The metrics and methods that help you avoid scaling revenue while actually bleeding cash

Ron Shah
Ash Melwani
Ron Shah, +1
🏦 The Cash Flow Playbook That Can Save Your 2025

May 11, 2025

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10 min read

🏦 The Cash Flow Playbook That Can Save Your 2025

Building a forecast + The 3-part Toolkit we use to keep cash flow healthy

Ron Shah
Ash Melwani
Ron Shah, +1
Beyond the Celebrity Halo: How BERO Is Building a Brand That Lasts

May 7, 2025

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10 min read

Beyond the Celebrity Halo: How BERO Is Building a Brand That Lasts

The Hidden Playbook Behind Tom Holland’s Beer Brand

Ron Shah
Ash Melwani
Ron Shah, +1
Why You Should Be Testing Advertorial LPs

May 4, 2025

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10 min read

Why You Should Be Testing Advertorial LPs

Breaking down the new key unlock that increased our profit by +10%

Ron Shah
Ash Melwani
Ron Shah, +1
Channel Diversification: How Kitsch Went Beyond Meta

Apr 30, 2025

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9 min read

Channel Diversification: How Kitsch Went Beyond Meta

How a 9-figure brand grew 50% YoY while scaling across TikTok, AppLovin, Pinterest, and more

Ron Shah
Ash Melwani
Ron Shah, +1
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