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Oliver Buchannon
Ron Shah
From One-Time Buyer to Brand Advocate

Jan 18, 2026

•

9 min read

From One-Time Buyer to Brand Advocate

How New Standard Co. is rewriting the rules of retention for 8-figure brands.

Ron Shah
Ron Shah
Ash Melwani
Ron Shah, +2
The Compounding Growth Blueprint

Jan 14, 2026

•

8 min read

The Compounding Growth Blueprint

How Enlightened Equipment unlocked +52.5% revenue by stacking 1% gains.

Ron Shah
Ron Shah
Ash Melwani
Ron Shah, +2
The CBO Method That Generated $100M

Jan 11, 2026

•

9 min read

The CBO Method That Generated $100M

(And Why Your Ad Account Structure is Wrong)

Ron Shah
Ron Shah
Ash Melwani
Ron Shah, +2
You’re invited - Jan 15th Webinar with Ash & Digicom

Jan 7, 2026

•

3 min read

You’re invited - Jan 15th Webinar with Ash & Digicom

The $200M Meta Framework: How to Scale Despite the Algo

Ron Shah
Ron Shah
Ash Melwani
Ron Shah, +2
Why the Era of "Building" Stores Is Over

Dec 21, 2025

•

9 min read

Why the Era of "Building" Stores Is Over

With tools like Genstore AI, you can finally stop playing developer and start selling.

Ron Shah
Ron Shah
Ash Melwani
Ron Shah, +2
The 6-Figure Hidden Profit Sitting in Your Checkout

Dec 14, 2025

•

9 min read

The 6-Figure Hidden Profit Sitting in Your Checkout

Why treating your checkout like a receipt is costing you millions.

Ron Shah
Ron Shah
Ash Melwani
Ron Shah, +2
Inside Cymbiotika's Build-not-Buy AI Strategy

Sep 21, 2025

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7 min read

Inside Cymbiotika's Build-not-Buy AI Strategy

Why Cymbiotika fired AI vendors and hired developers

Ron Shah
Ron Shah
Ash Melwani
Ron Shah, +2
The $500K Inventory Trap: How Smart Brands Turn Stock Into Cash Flow

Aug 6, 2025

•

11 min read

The $500K Inventory Trap: How Smart Brands Turn Stock Into Cash Flow

Inside Obvi's SKU rationalization framework and why inventory planning is your biggest risk and biggest opportunity

Ron Shah
Ron Shah
Ash Melwani
Ron Shah, +2
The Pricing Move Everyone’s Too Scared to Try

Jul 23, 2025

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11 min read

The Pricing Move Everyone’s Too Scared to Try

How Caraway turned uncertainty into a growth opportunity

Ron Shah
Ron Shah
Ash Melwani
Ron Shah, +2
How We Built Relationships That Got Us Into 4,200 Stores

Jul 20, 2025

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9 min read

How We Built Relationships That Got Us Into 4,200 Stores

Breaking into retail part 3

Ron Shah
Ron Shah
Ash Melwani
Ron Shah, +2
The $25 T-Shirt That Built a $500M Brand

Jul 16, 2025

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9 min read

The $25 T-Shirt That Built a $500M Brand

True Classic’s Playbook to achieve profitable hyper-growth

Ron Shah
Ron Shah
Ash Melwani
Ron Shah, +2
What No One Tells You About Getting Products on Shelves

Jul 13, 2025

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8 min read

What No One Tells You About Getting Products on Shelves

The Retail Logistics Game

Ron Shah
Ron Shah
Ash Melwani
Ron Shah, +2
The $200M Ass Wipe Empire (And What You Can Learn From It)

Jul 2, 2025

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11 min read

The $200M Ass Wipe Empire (And What You Can Learn From It)

Sean Riley of Dude Wipes shares how humor, focus, and stepping back from DTC helped them grow to 9 figures

Ron Shah
Ash Melwani
Ron Shah, +1
The TikTok Shop Flywheel: From Chaos to Scalable Brand Awareness

Jun 29, 2025

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9 min read

The TikTok Shop Flywheel: From Chaos to Scalable Brand Awareness

Our new 7-step process for turning TikTok into a compounding UGC engine.

Ron Shah
Ash Melwani
Ron Shah, +1
The $75 Million Content-to-Commerce Blueprint

Jun 25, 2025

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10 min read

The $75 Million Content-to-Commerce Blueprint

How Maxx Chewning built Sour Strips by defying the experts and following his gut

Ron Shah
Ash Melwani
Ron Shah, +1
The Apathetic Baseline: Why LTV Stalls and What to Do Instead

Jun 22, 2025

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10 min read

The Apathetic Baseline: Why LTV Stalls and What to Do Instead

LTV isn’t a result. It’s a system. Here's how to start compounding it on purpose.

Ron Shah
Ash Melwani
Ron Shah, +1
Why DTC Brands Fail at Google Ads (And How to Fix It)

Jun 18, 2025

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9 min read

Why DTC Brands Fail at Google Ads (And How to Fix It)

SEM Q&A on target CPA math, sneaky PMax red flags, and fixing stalled campaigns

Ron Shah
Ash Melwani
Ron Shah, +1
📈 The CRM Shift: Why We’re Rebuilding How We Talk to Customers

Jun 15, 2025

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9 min read

📈 The CRM Shift: Why We’re Rebuilding How We Talk to Customers

How a smarter approach to customer relationships is reshaping our tech stack. And our strategy.

Ron Shah
Ash Melwani
Ron Shah, +1
This 30-Second Window Is Hiding Your Biggest Growth Lever

Jun 11, 2025

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10 min read

This 30-Second Window Is Hiding Your Biggest Growth Lever

Inside Brez and Fresh Chile’s post-purchase strategies and how you can lift AOV by 40% with a 4-week test plan.

Ron Shah
Ash Melwani
Ron Shah, +1
📈 How Tushy Boosted Sales 85% Without Hiring a Single Rep

Jun 8, 2025

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8 min read

📈 How Tushy Boosted Sales 85% Without Hiring a Single Rep

Scaling with fewer humans and higher sales. Here's what the next wave of customer experience looks like.

Ron Shah
Ash Melwani
Ron Shah, +1
Inbox Inflation: Why Retention Marketing Requires More Than Just More Emails

Jun 4, 2025

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9 min read

Inbox Inflation: Why Retention Marketing Requires More Than Just More Emails

Inbox competition is heating up. Here’s how to survive the retention flood in 2025

Ron Shah
Ash Melwani
Ron Shah, +1
The Messaging System We Use to Stay Ahead of the Market

Jun 1, 2025

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9 min read

The Messaging System We Use to Stay Ahead of the Market

5 levels of market sophistication and the tactics we use to evolve Obvi’s messaging as trust declines.

Ron Shah
Ash Melwani
Ron Shah, +1
The Hidden Math Behind FinTech Lending (And What It Really Takes to Scale)

May 28, 2025

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10 min read

The Hidden Math Behind FinTech Lending (And What It Really Takes to Scale)

The real cost of capital, why ops systems can’t wait, and how one brand scaled to 1,000 cafes without Meta ads.

Ron Shah
Ash Melwani
Ron Shah, +1
Why Your Ads Aren’t Converting (Even If Everything Looks Right)

May 25, 2025

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11 min read

Why Your Ads Aren’t Converting (Even If Everything Looks Right)

The messaging framework we use to fix broken campaigns and achieve new scale.

Ron Shah
Ash Melwani
Ron Shah, +1
Building the Finance-Marketing Alliance

May 21, 2025

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10 min read

Building the Finance-Marketing Alliance

How we stopped the cold war between finance and marketing from sinking our growth

Ron Shah
Ash Melwani
Ron Shah, +1
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Chew On This

In less than 5 min per week - you'll learn all our secrets to profitably scaling our DTC brand from $0 to $100 million in 5 years. No BS. No Selling. Only actionable content.

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