🎄Merry Christmas + A Reflection

Hello!

Welcome back for some more bites to chew on. 

COT Community

For all those that celebrate, we wish you a happy/merry Christmas. We hope that you can spend time with those you love and/or doing exactly what you want to be doing on the holiday.

And if you don’t celebrate Christmas, happy almost Monday. 

Sorry. 

A Quick Reflection and Thank You

The DTC world is packed with the most talented, driven, creative, innovative, generous folks we’ve ever met. 

This year, it’s been our goal to add to the community—to advocate, help, teach, learn, connect, evolve, bring value, and (hopefully) entertain a bit in the process. 

Genuinely, we’ve barely begun, and we couldn’t have done any of it without you: readers, listeners, watchers, partners, friends, and family. 

We can’t wait to share more of what we have in store for 2024 and hope you’ll continue to be the most important part of the journey.

Stay tuned. 

Tool of the Week

At Obvi, we use Plastiq for financing and payments, and to give us significantly more flexibility in our spend. 

We don’t have to worry about expenses until we’ve made a sale. And that helps us sleep a whole lot better.

With Plastiq, we:

• Have an extra cash cushion to protect us against unexpected expenses

• Can allocate budget to other parts of the brand

• Leverage flexible payments (e.g., pay how we want—with a card or via ACH)

• Free up budget for retail POs (particularly important now)

For more about Plastiq, click here.

Catchew Later!

We sincerely appreciate every moment you spend with us and reading our work. We’ll see you soon.

All the best,

Ron & Ash