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Chew On This

Chew On This

In less than 5 min per week - you'll learn all our secrets to profitably scaling our DTC brand from $0 to $100 million in 5 years. No BS. No Selling. Only actionable content.

Featured

Unlocking The Brez Diversification Playbook

Apr 2, 2025

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10 min read

Unlocking The Brez Diversification Playbook

Inside the playbook driving $15K/day on AppLovin — and what it means for your 2025 growth strategy

Ron Shah
Ash Melwani
Ron Shah, +1
How Bushbalm Created an 8-figure Category From Scratch

Apr 27, 2025

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9 min read

How Bushbalm Created an 8-figure Category From Scratch

Inside the growth strategy behind one of DTC’s fastest-rising brands + Our free AppLovin Credit Offer

Ron Shah
Ash Melwani
Ron Shah, +1
Channel Diversification: How Kitsch Went Beyond Meta

Apr 30, 2025

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9 min read

Channel Diversification: How Kitsch Went Beyond Meta

How a 9-figure brand grew 50% YoY while scaling across TikTok, AppLovin, Pinterest, and more

Ron Shah
Ash Melwani
Ron Shah, +1

Articles

Why Liquid Death Ignores Every Social Media "Expert"

Aug 27, 2025

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9 min read

Why Liquid Death Ignores Every Social Media "Expert"

Why entertainment beats optimization (and the data to prove it).

Ron Shah
Ash Melwani
Ron Shah, +1
The 71% Stat That Breaks Every Marketing Dashboard

Aug 24, 2025

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9 min read

The 71% Stat That Breaks Every Marketing Dashboard

Why 71% of social discovery converts off-platform + how to design for it

Ron Shah
Ash Melwani
Ron Shah, +1
Why 30% of Your Ad Spend Might Be Doing Nothing

Aug 20, 2025

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8 min read

Why 30% of Your Ad Spend Might Be Doing Nothing

The attribution problem every scaling brand hits (and how Chubbies fixed it)

Ron Shah
Ash Melwani
Ron Shah, +1
Why 90% of Brands Test Creatives Like Amateurs (Even at $100M+)

Aug 17, 2025

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8 min read

Why 90% of Brands Test Creatives Like Amateurs (Even at $100M+)

Inside DigiCom's systematic approach to creative testing that increases win rates and builds predictable growth

Ron Shah
Ash Melwani
Ron Shah, +1
How a Diaper Brand 15x'd Revenue

Aug 13, 2025

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9 min read

How a Diaper Brand 15x'd Revenue

The acquisition → retention handoff is killing your growth

Ron Shah
Ash Melwani
Ron Shah, +1
The $500K Inventory Trap: How Smart Brands Turn Stock Into Cash Flow

Aug 6, 2025

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11 min read

The $500K Inventory Trap: How Smart Brands Turn Stock Into Cash Flow

Inside Obvi's SKU rationalization framework and why inventory planning is your biggest risk and biggest opportunity

Ron Shah
Ron Shah
Ash Melwani
Ron Shah, +2
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Chew On This

In less than 5 min per week - you'll learn all our secrets to profitably scaling our DTC brand from $0 to $100 million in 5 years. No BS. No Selling. Only actionable content.

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